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Electric Cars On The Rise | Earth Wise           

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The first quarter of the year was a tough one for the U.S. auto industry.  Overall sales of cars and trucks were down 15.7% compared with last year.   Automakers have been dealing with shortages of computer chips and other supplies, resulting in slowdowns in production.

The one major exception to the trend has been sales of electric cars.  In the first quarter, U.S. electric vehicle sales were up 76% compared with last year.  This was enough to double EV’s market share to 5.2%, up from 2.5% last year.

Reaching a five percent market share is a significant indicator that electric vehicles are becoming mainstream.  According to many industry analysts, this is just the beginning of a major ramp-up in EV sales.

The strong results in the first quarter were largely driven by one company – namely, Tesla.  Tesla has been expanding rapidly and has been proactive and creative in avoiding delays due to parts shortages.  Tesla’s best-selling car is now the Model Y, which is an SUV implementation of its Model 3 design.  Overall, the company is now producing cars at a rate of more than 1 million per year and has recently opened new manufacturing plants in Texas and in Germany.

But Tesla is not the only story in the world of electric vehicles.  Mass production is beginning for Ford’s F-150 Lightning truck. 

Nissan, Hyundai and Kia have electric cars on the market and shortly near-twin electric models jointly developed by Subaru and Toyota will be available as well.

The electrification of vehicles is an essential step in reducing greenhouse gas emissions.  With gasoline at painfully high prices, electric cars are more attractive than ever.

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Inside Clean Energy: US Electric Vehicle Sales Soared in First Quarter, while Overall Auto Sales Slid

Photo, posted October 13, 2017, courtesy of Rob Bertholf via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio.

Policy Moves on Electric Cars | Earth Wise

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In recent times, there have been several significant events affecting the transition to electric vehicles.  The new administration has made aggressive moves toward fighting climate change.  Wall Street investors have placed more value on Tesla stock than that of GM, Toyota, Volkswagen, and Ford combined.  China, the world’s largest car market, recently mandated that most new cars must be powered by electricity within 15 years.

Against this background, the CEO of General Motors announced in late January that the company will aim to sell only zero-emission cars and trucks by 2035.

This announcement took the rest of the auto industry by surprise.  In the past, the industry tended to present a united message on emissions and other policy issues.  This time around, GM has stepped out in front of the issue.

GM has already committed to spending $27 billion to introduce 30 electric vehicle models by 2025 and is building a plant in Ohio to make batteries for those cars and trucks.

A key driver in the GM decision, no doubt, was an executive order signed by President Biden on his first day of office.  The order directed the Environmental Protection Agency to immediately begin developing tough new tailpipe pollution regulations, designed to reduce the nation’s largest source of greenhouse gas emissions.

Even before the change in administration, five other major automakers – BMW, Ford, Honda, Volkswagen, and Volvo – had already legally bound themselves to tougher fuel economy standards in a deal with California.  Those companies committed to an average fuel economy of 51 miles per gallon in 2026.

While no other large automaker has set a specific target date for selling only electric vehicles, many of them are moving in that direction.  The rapid growth of Tesla is an indicator of where the auto industry is heading.

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G.M. Announcement Shakes Up U.S. Automakers’ Transition to Electric Cars

Photo, posted July 29, 2017, courtesy of Steve Jurvetson via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio.

Strategies To Promote Green Products | Earth Wise

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Green products are environmentally-friendly products with features that are less harmful to people and the planet.  For instance, green products may require fewer resources to produce, consume less energy, contain non-toxic ingredients, or create fewer emissions.  Some examples include biodegradable waste bags, LED light bulbs, low-flow shower heads, organic cotton clothing, and reusable coffee cups and water bottles.  

But according to new research from two universities in the United Kingdom, companies looking to promote their latest environmentally-friendly product should actually downplay its greenness if they want consumers to buy it.

The study, by researchers from the University of East Anglia and the University of Leeds, found advertising that highlights a product’s green attributes can lead consumers to associate it with weak performance.  The findings, which were recently published in the Journal of Advertising, indicate that companies should downplay a product’s green qualities and instead promote it on more traditional aspects.

An example of these two distinct advertising strategies – green emphasis versus green understatement – can be found in the auto industry.  Car manufacturer Toyota prominently highlights the low emissions and low fuel consumption features of the Prius, employing what the researchers term as ‘explicit signals’.  In contrast, automaker Tesla reduces the prominence of its green attributes, focusing instead on its cars’ acceleration, handling, and other performance-related characteristics.  This is known as the ‘implicit signals’ marketing approach.

After conducting two experiments, the research team found that the implicit, rather than explicit, marketing approach about greenness leads to higher performance evaluations and purchase intent.

Consumers appear more likely to engage in pro-social actions when it’s accompanied by some form of personal benefit. 

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Highlighting product greenness may put consumers off buying

Photo, posted December 21, 2019, courtesy of Flickr.

Earth Wise is a production of WAMC Northeast Public Radio.

A New Way To Store Hydrogen

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Several major automakers including Toyota, Honda and BMW are betting that hydrogen-fueled cars will be a dominant technology in the future.  There are a number of technical and economic problems to be solved before that can happen.  Producing hydrogen in an cost-effective and environmentally-friendly way is critical.  But beyond that, one of the biggest challenges is the transportation and storage of hydrogen.

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Toyota’s Hydrogen Factory

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Toyota is one of several automakers that are promoting hydrogen fuel cell cars – electric cars that get their energy from fuel cells rather than batteries.  Fueling one of these cars is much like filling up the tank of a gasoline-powered car, except that the fuel in question is hydrogen.

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GM And Fuel Cells

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There has been a spate of announcements from major car manufacturers in recent times detailing their plans to electrify their future vehicles.  General Motors recently announced its “path to zero emissions” plan which includes the introduction of at least 20 electric vehicles by 2023.  They are joining Volvo, Volkswagen, Toyota and others in making such an announcement.

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