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Supermarket bargains and food waste

September 3, 2025 By EarthWise Leave a Comment

Food waste is a major global problem.  The UN estimates that one third of all food goes to waste.  Apart from the fact that this is happening in a world where many people don’t have enough to eat, food waste is both an economic and a climate problem.

Researchers from the University of Copenhagen and Southern Methodist University investigated how different types of grocery sales strategies affect people’s shopping and food waste.  The result was that bulk offers increase food sales by nearly 20%, but they also lead to increased food waste in people’s homes.

The study analyzed over 43,000 purchases of fresh vegetables in eight Swedish supermarkets.  When customers were offered “two-fer” offers, they bought significantly more than when only single items were available.  The attraction of a special offer can be strong.  But, according to a follow-up survey, food from bulk offers ended up in the trash more often.  People thought they were saving money, but often ended up buying more than they can eat.

The researchers tested two strategies for reducing overbuying.  One was to make the actual savings explicit by displaying the regular price next to the offer.  The second was to put a friendly reminder on the offer sign along the lines of “I’d love to come home with you if you eat me.”  Both of these approaches resulted in reduced sales of 9-11% compared to the original volume offer despite the sale price remaining the same. 

Clearly, small changes in marketing can make a big difference.  Supermarkets play a big role in the occurrence of food waste and they have the ability to help nudge consumers into better behavior.

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Good deals – bad for the climate: Supermarket volume discounts lead to food waste

Photo, posted November 13, 2006, courtesy of Josh Hallett via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio

Hydrogen-powered aviation

December 16, 2024 By EarthWise Leave a Comment

The transportation sector is responsible for about a quarter of human-generated greenhouse gas emissions.  Most of the energy used by transport systems comes from fossil fuels.  The transition to electric vehicles – cars, trucks, and buses – is making a real difference.  However, the emissions from the aviation industry have continued to grow faster than those of other forms of transportation.  There have been increased efforts to develop hydrogen-powered aircraft, but the challenges are substantial.

Hydrogen can be used for aviation both as a directly combusted fuel, or to power electric fuel cells.  Its advantages are that its use produces no carbon dioxide, and, in fact, hydrogen produces more energy per pound than jet fuel.

A study by researchers at MIT looked at the prospects for hydrogen use in aircraft and what needs to be done to make it practical.  The biggest issue is that the extra bulk of a hydrogen fuel tank and fuel cells in a plane would have to be offset by weight reductions elsewhere, such as reducing payload (cargo or passengers).  This would mean there would need to be more flights, thereby reducing the gains made.  The researchers argued that improvements in fuel cell power and more weight efficient fuel systems could eliminate the need for additional flights.

The bigger challenge is the infrastructure for generating and distributing hydrogen.  There needs to be green hydrogen – hydrogen produced without carbon emissions – and the infrastructure for getting it to planes where it is needed has to also not produce substantial emissions.

The study suggests that the rollout of hydrogen-based aviation should start at locations that have favorable conditions for hydrogen production.

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Fueling greener aviation with hydrogen

Photo, posted December 20, 2016, courtesy of Dylan Agbagni via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio

A New Way To Store Hydrogen

September 20, 2018 By EarthWise Leave a Comment

https://earthwiseradio.org/wp-content/uploads/2018/09/EW-09-20-18-A-New-Way-to-Store-Hydrogen.mp3

Several major automakers including Toyota, Honda and BMW are betting that hydrogen-fueled cars will be a dominant technology in the future.  There are a number of technical and economic problems to be solved before that can happen.  Producing hydrogen in an cost-effective and environmentally-friendly way is critical.  But beyond that, one of the biggest challenges is the transportation and storage of hydrogen.

[Read more…] about A New Way To Store Hydrogen

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