vague

Slowing human-caused climate change requires decisive action. But according to psychologists, the gradual rise in global temperatures can lead to climate apathy, especially among those who don’t face frequent climate disasters.

Climate apathy is a general indifference or lack of emotional or behavioral response to climate change and environmental issues. People experiencing climate apathy may feel disconnected, overwhelmed, powerless, or simply uninterested in climate issues, leading them to avoid taking action or engaging in conversations about it.

A new study by researchers from UCLA and Princeton University looked into ways to effectively communicate about climate change. The research team found that presenting people with continuous data, like rising temperatures in a town, gave them only a vague sense of gradual change. But showing them binary data—like whether a lake froze or not each winter—illustrated the change more effectively.

In the study, which was recently published in the journal Nature Human Behavior, the researchers showed participants either temperature graphs or lake-freezing data for fictional and real towns in order to measure how each format affected their perceptions of climate impact. Participants who saw whether lakes froze rated climate change as more impactful—12% higher on average—than those who saw only temperature data.

By focusing on the increasing rate of once-rare events, the researchers hope that the same temperature data that once led to climate apathy may instead help communities care more about the climate crisis.

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UCLA study: How to break through climate apathy

Photo, posted November 20, 2008, courtesy of Brad Saunders via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio

In recent years, climate advocates have pushed for the use of more dramatic language to describe ‘climate change.’ The notion was that phrases like ‘climate crisis’ and ‘climate emergency’ better convey the urgency of the planet’s plight, while terms like ‘climate change’ and ‘global warming’ are too gentle and vague. However, it turns out that the gentler approach may actually be more effective.

According to a new study led by researchers from the University of Southern California, the terms ‘climate change’ and ‘global warming’ are not only more familiar to people than some of their common synonyms, but they also generate more concern about the warming of the Earth.

In the study, which was recently published in the journal Climatic Change, the research team found that nearly 90% of respondents were familiar with the terms ‘climate change’ and ‘global warming.’ However, familiarity dropped sharply for the other terms, including ‘climate crisis’ and ‘climate emergency.’ In fact, only 33% of respondents recognized the term ‘climate justice.’

The study, which surveyed more than 5,000 randomly selected U.S. residents, examined the degree to which each term generated concern, urgency, willingness to support climate-friendly policies, and willingness to eat less red meat.

The research team found that the terms ‘climate change’ and ‘global warming’ were most concerning and most urgent. ‘Climate justice’ was the least, with ‘climate crisis’ and ‘climate emergency’ falling in between. The support for climate policy and willingness to eat less red meat was roughly the same, regardless of what terms were used.

The research team hopes its findings will help us communicate more effectively about climate change in the future.

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Just Say “Climate Change” – not “Climate Emergency”

Photo, posted July 1, 2023, courtesy of Sheila Sund via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio

Defeating climate apathy

Slowing human-caused climate change requires decisive action. But according to psychologists, the gradual rise in global temperatures can lead to climate apathy, especially among those who don’t face frequent climate disasters.

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Just say ‘climate change’

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