car dealers

Media coverage of electric cars in this country is pretty confusing. Are electric cars taking over or has the EV bubble burst?

EVs currently represent about 8% of the US new car market. But they continue to face some relatively unique headwinds in this country. A very powerful and influential oil industry makes sure that anti-EV stories occupy center stage in the media. Traditional car dealers don’t want to sell EVs because they don’t make much money from parts and service. And EVs often find themselves tangled up in American politics.

Meanwhile, the rest of the world tells a very different story. Globally, EVs constitute 20% of new car sales, but in some places, they are doing much better than that.

So far this year, almost 87% of new car sales in Norway are electric and in August, the figure was 94%. Norway has some incentives in place for EV owners, but the fact that nearly all new cars on the road are electric is far more than the result of incentives.

One might argue that Norway, a country with only 5 million people, faces a much easier task of transitioning to EVs. But how about China with its 1.4 billion people? In July, plug-in vehicles in China were 51% of new auto sales. And the numbers continue to rise.

There are plenty of articles out there explaining why electric cars just can’t meet people’s needs, have insurmountable problems, and how having too many of them would collapse electric grids and otherwise wreak havoc with society. Apparently, the Norwegians and Chinese, among a growing number of other countries, haven’t gotten the memo.

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Elbil Thinks Electric Car Sales In Norway Could Hit 100% By Next Year

Photo, posted July 27, 2024, courtesy of Amaury Laporte via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio

During this year’s Super Bowl, at least three car companies – GM, Porsche, and Audi – ran commercials for plug-in cars. This is a sign that automakers are ramping up their efforts to persuade the public that electric cars really are the future.

The auto industry is investing billions of dollars to develop electric vehicles, spurred by stricter emissions rules in places like California and concerns about climate change. In fact, more than 100 new plug-in models are expected to become available in the United States over the next five years.

In Europe, electric cars are increasingly popular. Norwegians, for example, buy more electric cars than gas cars. And several European countries have banned the sale of gas cars starting in 2025.

But in the US, enthusiasm for electric cars has been slow to build. Automakers sold fewer than 330,00 electric vehicles in the US in 2019 and more than half of those were from Tesla, which actually does not even advertise its vehicles.

The auto industry spent nearly $9 billion in national and local advertising in the US last year, but less than half a percent of that went toward promoting electric vehicles.

A big part of the problem is that car dealers are not very enthusiastic about selling electric cars, which require far less maintenance than conventional cars and have far fewer costly replacement parts to sell. As a result, the industry’s efforts to speed the transition to electric cars has been ambivalent at best.

World-wide, Tesla has sold about a million cars, mostly in the past 4 years, so there is clearly a growing demand for electric vehicles. It is up to the rest of the industry to create demand for the new cars they have committed to produce.

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Super Bowl Ads Hyped Electric Cars. But Will Anyone Buy Them?

Photo, posted October 6, 2018, courtesy of Mike Fonseca via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio.

Electric cars: Boom or bust?

Media coverage of electric cars in this country is pretty confusing. Are electric cars taking over or has the EV bubble burst?

Web Links

Hyping Electric Cars | Earth Wise

During this year’s Super Bowl, at least three car companies – GM, Porsche, and Audi – ran commercials for plug-in cars. This is a sign that automakers are ramping up their efforts to persuade the public that electric cars really are the future.

Web Links